Sounds neat!

Sorry for the additional spam, but I just thought I'd make another quick note. We currently give new players an adjusted amount of funds to help them get in the game and stand a chance against the more experienced players more or less immediately. With the current starter funds, you can expect to be able to purchase one large, well rounded unit or a number of smaller ones. In addition to having these funds, you do start with a number of starter units that are also very solid. For any of you who are familiar with Battletech, the are currently: JR7-K Jenner, PXH-3S Phonix Hawk, and TDR-7M Thunderbolt.

If any of this doesn't make sense to you, not to worry. We have a dedicated subsection of our staff that is entirely devoted to helping new players, Come on by and join the fray!

Kelvin--

I like your non-MU* centric ad style.

Is that the kind of thing you post up in game shops and whatnot? Can I yoink some of those ideas/styles at some point in the future? It *looks* like you do a good job of attracting book-players into your gameworld... do you find this ad works for attracting players?

In all honesty, we haven't done any real paper advertising, although we do have flyers posted up on the website for those who want to. To my knowledge, this is done very little, or not at all.

The trick for us has been to hit up sites like mpogd.com (we're in the top100 there and it yields huge dividends in traffic) and other general gaming sites. Usually when I talk about the game on those sites, I don't even mention the term "MUD," as many people immediately associate that with:
Either that or they automatically assume that a text-based game would fail to hold their attention.

A very valuable tool is some sort of semi-graphical client. These can be easily crafted in Java, Python, or other higher level scripting languages, or as plugins to existing clients like Mudmagic's. If you can come up with just a little bit of eye candy, you can start advertising on MMO sites without being questioned. To get some coverage on a mainstream gaming site, you need to blurr the definition between MU* and MMO.

Guess I went off on a ramble there, but to answer your question, yes, we've found it to work well. Good places to post stuff like this include SomethingAwful forums, Penny Arcade, MPOGD, and various RPG sites. Also, it's great to post this ad on Battletech sites. In your case, post it to any forums within your game's theme and you'll probably grab quite a few.