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That is an excellent point.
Then that gives you two viable options. Have you considered that these options are not mutually exclusive?
On top of allowing limited-content access anytime to anyone, you could also allow free, limited-time access to all content. This offer could be taken advantage of as many times as a player wishes, but with an upfront warning that each character created via this offer will eventually be deactivated unless the player subscribes to your service.
This could also be part of a rewards program; extensions could be earned for non-subscription characters. Thus, a player who contributes enough to your mud in defined ways could have access to all content without ever getting a subscription.
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