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What's deceitful about it? Your typical radio station could make the same claim: it's a commercial operation, but you can take advantage of it without having to pay for it. You can do that because somebody else foots the bill -- advertisers in the case of radio, paying customers in the case of a mud with a business model like Achaea's.
While they don't have a direct correlation to one another, I think it is pretty safe to argue that in general, players with more time on their hands have less money to spend/waste on games. Most 24/7 mudders are students, and most mudders in a position to take the biggest advantage of pay-for-extras schemes are working 40+ hours a week. It's the hobbyist's curse -- once you can actually afford a hobby, you're usually too busy to spend that much time with it. Of course you'll always have exceptions to this, no model is going to be perfect. But, I think models like Achaea's are rather sound in that, generally speaking, they provide the most benefit to those most able to take advantage of them -- people with money but not as much time.
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