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Builders need freedom- you can't give them really precise guidelines on an area and then tell them to build it. Their building comes from the picture of an area that they hold in their head, and if you try and superimpose your image onto them, it won't work. It's like seeing the movie before you read the book.
However, you can give loose guidelines. For example, you could draw up a map and then say "Alright, this area here is mountainous, so we want areas to fit accordingly- high hills, underground caverns, and so on. This here is a forest, so areas have to have trees. This is between some mountains and the sea, so if you want to put in a river, you can." And so on. That way, the builders have their creativity, but you can still plan areas.
Assigning teams is a good idea too- you could give each team a sector to work on, and suggest that the builders talk to each other to sort out continuity. If it was a forest area, the team could discuss tree types- oak trees suddenly cutting to maple wouldn't make sense, because of climate, etc.
Above all, make sure your builders talk to each other! That way if there are any inconsistencies they can be sorted out before the areas are released.
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