It is pretty simple imo... diku owners don't care because if they care, it would probably cost them more by taking any legal actions or whatever against people abusing their license than they would ever get from doing it. Its not worthwhile for them to care about it.
Now... if a game like everquest gets in the loop, they start to care (and I even recall they looking into that or something) because they would probably have something to win from it.
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