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What's more funny is your take on advertising. You're refering to one of the flash ads done for us by the guys over at nuklearpower.com. We noticed that typo right after I first put the ad up, but decided to keep it to see what would happen. Lo and behold - it is our best performing Imperian ad overall. Heck, you thought about it long enough to actually write a post about it. That's awesome.
Promotion is a far more subtle art than you seem to grasp, and the only thing that really matters, unless you're big enough to do purely branding campaigns (like Coke, Budweiser, etc) is return on investment. I don't know what it is specifically about that ad that seems to work well, and I don't know if it has anything to do with people doing a double-take when they see 'duely' as opposed to 'duly' (or even whether most people notice), but that ad rocks.
--matt
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