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I'd be a bit cautious about offering players rewards for bringing in new players to your mud.
Mouth-to-mouth is probably the most common - and quite effective - method of advertising for most non-commercial Muds, who cannot afford banners or other ads. But offering any substantial reward for promoting your mud, could lead to ill-advised players logging on to other Muds just to 'advertise' yours over the open channels.
And that in turn would almost certainly backfire, and make your mud look bad instead of good, although you yourself didn't do anything wrong. At least in my own mud, the players usually mock and ridicule anyone who tries that stunt, and most imps would not only ban them on the spot, but also log on to your own mud to complain.
If you want the players to help, it would probably be a better policy to ask them to write a review for the mud.
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