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You're missing the point. You're only playing it for "free" because another player is paying for you, in return for something that you're giving them.
Do you think that Gemstone, Avalon and Threshold should be able to advertise themselves as "free to play"?
What about restaurants and pubs? I bet my local would get a lot of extra customers if they advertised "free beer". Do you think those customers would be surprised to discover that the beer was only "free" if they could convince another punter to buy it for them?
Then don't you think they might want to know that information before they connect to the mud?
The listings already distinguish between "free" and "pay-to-play", so obviously it's already been decided that this is an important search feature for new players - that's not in question. The question is only whether or not players might want to know if such a game sells perks, because - as you've already pointed out - "it could well mean that the free play might have some limitations when it comes to competing with paying players".
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