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Be careful about generalizing. We just had our 50th review posted, and we've never handed out rewards for any of them. (Unless you count a 'thank you' email from me!) We do encourage our players to speak up, but there's no incentive system to do it.
I'd disagree with "few"- more reviews means you could invest extra time into sampling a wider array of opinions. Other than that, this is exactly what I've been trying to communicate in my other posts-- our target audience can see through both "fanboi" and "troll" reviews, and thus those reviews don't worry us much. They certainly don't worry us enough that we're going to silence our (more numerous) players who just want to give their opinions. That's just throwing out the baby with the bathwater.
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