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All,
I tried to organise something along this intent a couple of years ago. Not so much buying adspace, but instead getting a group of the larger muds together to allow more traffic to flow between the sites rather than them being disjointed. It didn't happen because I was doing many other things on my mud at the time, I didn't have time for it.
It's perfectly possible, free - and just takes someone with a bit of time, design and organising skills. 20 muds all with a little link on their homepage to some other microsite promoting both those muds in particular (as payback) and mudding in general - a microsite targeted at specific audiences (ie one page for the bookies, one for the ad&d guys, yadda yadda).
I'd also advise anyone seeking a target audience not just to try and specify them too much. Go for all you can, in every way you can, using every hook you have. Also have a read of this - the stuff is as true today as when I wrote it several years ago:
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