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I wouldn't worry about it too much. As others have said, those that really know about muds look for them here/TMC/etc. Those of us that care about Google hits, just need to make sure we use the right keywords.
For example, the have had 212 hits off Google so far this month. None of those have been for MUDs, and the majority are ones directly looking for us. The rest of the hits have come from things such as "Godwars" and many "random" fantasy related searches. Last month we even got a few that were actually searching for features of Oblivion, which apparently I've added to the Ilyrias design without ever playing or seeing Oblivion.
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