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You should have something that at least suggests the theme of your mud. You should have or point to instructions telling interested visitors how to connect to your game.
I have found there is a wide variety of things people put on their websites, so there are no hard rules to follow.
The best advice I can give you is to look at many, many other game's websites. The pay ones, as well as the free ones. See what others are doing. Decide which aspects of their sites you like, and which you don't.
Then reconcile what you'd like to see in your own website, versus what you can actually accomplish given the time and resources you are able to put in.
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