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If you are talking about the use of "free" in advertising (such as IRE's "free to play" claim), why not just use the word as it is understood in honest and ethical advertising? Accept "free to play" as a promise of just that and move on.
If you are talking about the use of "free" as a means of categorizing muds based on business models or whether or not they are commercial, then maybe just ditch the use of "free" altogether since it probably isn't going to be as informative as anyone would want such categories to be. Personally, I'd just be happy with a commercial/non-commercial distinction (though even that distinction would probably generate complaints about, say, clearly non-commercial muds that decide to hand out magic swords in exchange for donations for their next server payment).
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