You know, I get the feeling that people post in the promotion forums largely for an ego boost sometimes. If not, they're not thinking very clearly, as these forums are read by no more than a large handful of people. Not a very attractive advertising medium.
In response to what topmudsites measures, however, I'd say it's completely fair and measures exactly what it's supposed to: How much traffic you send here. The only way that could be unfair is if someone figured out a method to spoof TMS with fake IPs, or hacked the database. In the end, any assumption that TMS measures anything on the rankings list beyond traffic sent here is a perception imposed upon TMS by the user, not the other way around.
--matt
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