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Once upon a time, Jazuela worked for a big dairy company on the east coast of the USA. She was marketing secretary for the company, and used to get requests for donations from everyone and their brother. Most of them she turned down, because most of them wanted to tie in to product promotions her boss didn't want to promote over the rest of the product line.
One day, the American Heart Association sent a note asking if the dairy would be interested in a flat donation. Jaz's boss said "Sure, let's send them $200." Jaz said to the boss, "Hey - what about this instead?" and the boss loved the idea and let her run the whole program herself.
The result: For each gallon of 1% milk that home delivery customers purchased during a 1-month period at a 15-cent discount off the usual retail price, the company would donate ten cents. So that was a total of a 25-cent discount, between the 15 cents to the customer and the 10 cents to the AHA.
The dairy sold more gallons of 1% milk that month than in any other month since 1% milk was first brought on the product line, and we donated almost $1000 to the AHA, instead of the $200 the boss originally suggested.
Jazuela felt VERY good about it. The boss was deliriously happy. The AHA sent the office a very heartwarming thank-you note, and everyone lived happily ever after.
What it boils down to Tyche, is this: You may eat my shorts.
The end.
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