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Medievia will never be 'just a game'.
It will forever be known as the game that stripped the credits off the Merc code, insulted the people whose work they stole on their own website, and then set off to make money off the code they stole.
The reasons why they get so many players are the massive advertising, and the fact that they have been on line for so long. They mostly advertise outside the 'normal' Mud community, because every time they try to promote their game on a mud related site, they get flamed for what they did with the Merc code.
The reasons why players stay there in spite of the game being pretty mundane is probably the usual; they don't want to leave the friends they made, and they sometimes don't even know of the alternatives. Because of the advertising pattern many of Medievia's players are first-time mudders, who don't even know that other Muds exist.
There are lots of better and more immersive muds around, many of them totally *free* too. They are less well known and have fewer players because, being free, they don't have the funds for banners or adverts.
Try this site, which lists a number of free high quality Muds:
Free Quality Mud Collaboration
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