I think the reason they start coming back is that they feel the inevitable consequences of playing every MMORPG. Sure, they're fun for a while, but every MMO has the leveling treadmill, no matter how hidden it is beneath piles of crap, it's still there. Eventually you ask yourself "What's the point? I just kill some monsters, get some money, gain a level, and then kill some more monsters, why?" And that's when they start crawling back to MUDs. MUDs contain the depth that is lacking in most MMOs. Some MUDs do have a leveling treadmill, but what I'm talking about are not roll-playing MUDs, but the true "take on the role of a real person", roleplaying ones. And that's why they come back. Because until they create a MUD-like atmosphere in an MMO, they will always have the same problems.
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