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You're missing the point.
I know what a testimonial is. However, my contention is (has been, and so ever shall remain) that the delivery of the testimonials in question is done in such a manner as to imply that they are related to the first portion of the advertisement. This is misleading, and causes the average viewer to assume (incorrectly) that the testimonial is from an individual related to the voting mechanism/reviewing site/what have you.
I'll add here that my original question did not ask about the legality of a specific entity; rather, it was posed in such a manner as to allow for generic, broad responses:
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