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In the grand scheme of things - Does it really matter? If they are on the top of the list and a player goes in search of the all "great" MUD and sees a Mud with a few players on - will they stay? Probably not. They are only hurting themselves.
As for using the toplist for advertising - it really doesn't work, for that, it helps, but isn't the cure-all for a Muds PR campaign.
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