Since most people who browse take the path of least resistance, they are most likely to make a selection from one of the first names on a list (as it's so much of a bother to scroll further down or, god forbid, actually click a next button or turn a page). Thus, people will first choose an item from a list beginning with A simply because it is at the top of the list. Browse through a phone book and see how many companies begin with AAA to get their name at the top of a listing!
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