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Depending on what your game's policy is on "multis", another very beneficial perk could be to allow some sort of limited shared bank/storage over the account. In games that allow multis, one of the more annoying things is to have to find someone to pass items off to when you want to move it from one character to another.
If you could inherently access a bank of a few items with any of the characters on a same account, that would make it a huge advantage to someone to have an account rather than just a single character login.
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