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Perhaps free advertising in that issue of the magazine? Something like 2.5in x 4in black and white (or whatever the size for 1/4 page adds are).
OT:
That could be a good way to get more articles, informative papers, stories etc on all MU* mediums.
Like on TMC if a person submits an article and it is approved they could get 1 week banner add rotation. Or something along those lines.
*shrug*
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