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It would be nice if there was a way to target the television audience, but there is not. At least not until someone has the financial ability to create a commercial of some sort. I always thought if I ever made it big in music that I'd do something like that, but I most likely won't.
Another pretty hefty target would be the blogging audience. Since it's become more "chic" to have blogs on political matters, personal journals, etc, you could try targetting that instead. I don't have any suggestions on that specifically, but it's a thought anyway. Bloggers already spend a good deal of time online, so they would probably be more receptive.
I've spoken about my MUD on my own personal journal before, and have a small following of people that have never played MUDs before interested in trying it out when it opens.
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