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No need to pay for advertising at all. MUDding is such a "niche group" thing that it would be a fringe interest to non-mudders. Write up an article about mudding in general, use some of your favorite games as references, and submit it to your weekly newspaper. The dailies probably wouldn't bite, but the "alternate" weeklies might jump at a "fluff piece" about the subculture that is MUD.
In fact, maybe I'll write something for the Advocate. If they like it, they'll pay ME to publish it.
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