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Heh, this is getting funny. Stilton, that last sentence of yours didn't make sense... are you suggesting it's not actually my ad? Or that I lack some other kind of evidence?
Yes, the phrase was deliberately chosen, for humour value. Although I have seen one good argument above to suggest that it isn't protected as parody, I have seen case history that suggests that it is, and that the parodic intent need not be the primary purpose of the work. This, in addition to the aspects that Welcor mentioned relating to the factors to be taken into account, leads me to believe the usage is permitted.
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