Re: Reaching out beyond text MUDs
This is such a huge and important point I think it deserves being quoted in full.
People get so focussed on WoW they fail to understand that there are actually a lot of games (and sites) out there that are enormously more successful - not only in terms of number of users, but in profits. WoW has a freakishly huge budget. They pay a lot of money for each customer they have. Club Penguin was just bought for $700 million (assuming the game reaches various sales targets) by Disney and is tiny in budget compared to WoW.
A lot of these successful games obtain their success by being ACCESSIBLE. Heck, even WoW owes a lot of its success to the fact that it was more accessible than its MMO forbears.
A nice, pretty UI is obviously very important, but easy of use and lack of complicated setup/download is also enormously important.
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