I actually planned something similar for my mud, a long time ago, although (like many things) I never actually got around to implementing it. The idea was to drop the character (immediately upon login) into a huge-scale battle in which they would eventually get knocked out - they'd then wake up, and a mob would tell them that they'd be injured, and then "remind them" of what had happened and what was going on.
Not only would this fill the player in on the storyline, but it would also (hopefully) deal with those 1-minute characters who log in then quit. If (rather than sit around at recall) they are immediately dropped into the thick of the fray, then you'll instantly grab their attention (and hopefully their interest).
You may want to make your "are you new to muds?" question a bit more specific. Even if your combat system is very Diku-like, people from other mudding backgrounds might have severe trouble with it.
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