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On the note of tracking where people leave, we've got a fairly complex system designed. Luckily for us, one of our team members has a lot of experience in web marketing and just loves to sit and watch traffic(a hobby I've picked up lately, it really is interesting to see where your traffic is coming from).
We will track where everyone comes into our site, what part of the site they leave from, and how long they stayed on our site. Then IG we will compare ip's with ip's from the website to see how many unique people are moving from the website to actually playing the game.
After that we will track how many quit during each part of character creation, newbie introduction and if they make it out of "newbiehood."
Doing this will(should) allow us to see what advertisements are doing the best, see how many visitors to our website are being converted, as well as detect any possible bottlenecks IG, and hopefully fix them.
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