I guess a lot of things have to be there for me. One thing that turns me off from a mud is if it has horrible color, because that's one of the first things I notice. I also like roleplay-oriented muds, so if most people are only concerned about leveling and their stats, etc. that will turn me off as well.
What gets me to stay on a mud is helpful players, a nice layout, and something that is different from other muds. Like a different skill system, or an original world, or a special feature that I like.
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