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Like you said, it's less time familiarizing yourself with something new. Plug-and-play, as it were. Players are inherantly lazy, and often have favorites coming into a game (I play dwarves, etc). The same often goes for classes.
Personally, I work on games with original races, and that's often the second largest hurdle people have to get over, after learning our theme. But there's a small subset of players that also enjoy unique stuff.
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