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Because, while many players may ask for something new and original, the fact is that most of them can't really be bothered to learn a new system. They want something familiar - something very similar to what they're used to, but with a few extra bells and whistles. Show them something completely different, and they're not interested (this is why you'll rarely see people who play both LPmuds and Dikus, for example, or Dikus and MUSHes - most players tend to stick with what they find familiar).
It's based on my own experiences, yes - but not just from my own mud (although there are certain a lot of players who quit when they realise that there are no rooms).
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