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Not to be blunt, but there's really very little reason for Adam to consider switching to that system, given that it would probably negatively impact the traffic his site received.
However, if I'm wrong and you have a good reason as to why it would, in fact, benefit Adam as the owner of the site to switch to the system, rather than just as a perceived benefit to those who already bring a minority share of the traffic, I'm sure there would at least be some minutely greater amount of attention paid to the value of the argument.
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