[Ide]

I was reading about the differences in the marketing of e-books and print books the other day, and it seemed to offer an interesting perspective on the differences between text and graphical muds.

In print books you have huge costs in production but the marketing is somewhat easier (as you have well-established means of distribution). With e-books the production costs are much lower, raising your margins, but the marketing challenge is much greater. With e-books your customers tend to be very loyal, and interestingly, expect things for free. And with e-books, your time to shipping a product is much, much less than it is with print books.