Two words: Free press.
The stack of dead horses grows with each passing month, yet the beatings continue unabated. Each time a message is posted in response to one of the never-ending threads, the author's name gains yet another tick of exposure, as does his or her game.
The number of pages increases, as does the time it takes to sift through the rapidly growing stack of indented quotes in an attempt to follow the stream of consciousness. Reading them becomes a game unto itself. We laugh, we cry; we read more and then, like those who park on freeways and stand on the side of the road unable to turn from a bad car wreck, we watch and shake our heads helplessly...
And then repeat in a few months' time, sometimes under the guise of another entirely unrelated topic, which will quite likely eventually turn back around to the stable of dead horses being beaten by the primary stablemasters.
Even dead horses, however well beaten, must be fed.
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