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I'll assume that most of the people here are at least somewhat familiar with eBay and their 'feedback' system. Like this idea, it's based on mutuality and allows for rebuttal on negative reviews.
In many ways, eBay feedback can be useful. That being said, however, there are several problems with it.
-People who are afraid to give honest, negative reviews first out of fear of retaliation.
-People who give glowing reviews in order to receive the same, when the transaction was more mundane than amazing.
-People who withhold reviews until the other party reviews them (favorably).
-People who buy/sell things of little value to get a cache of positive reviews, then abuse their newfound trustworthy reputation and run a bunch of harmful, expensive scams, then disappear.
-People who just want to transact business without participating in the review exchange are put at a disadvantage.
Obviously the corollary isn't exact, but it's close enough to make me think twice.
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