[Threshold]

That's a large reason why we went ahead and made . We wanted to have at least one super casual friendly game in our library (even though the game does have a lot of layers and can be played pretty seriously if you want).

But even as casual friendly as it is, getting people to play off Facebook is a challenge. I hope that things will change in that area as people get more and more tired of Zynga's shenanigans, or having all their friends/family/boss know exactly what they are doing all the time. I also hope they will eventually want a bit more from their game than what Farmville and Bejeweled Blitz deliver, and as a result be more receptive to things like Coin 'n Carry or even MUDs.