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Because in the minds of most newbies, 'free' as in 'I'm not going to get kicked out for not paying' is the operative word. Our games are free in every way. It's no different from saying "This apple is free. It's at the end of the block. Go get it. I'd be willing to get it for you from the end of the block for $1 though."
And I didn't say the learning curve is significantly steeper. The learning curve is exactly the same. We don't sell 'knowledge.' A newbie not willing to spend money will just have to spend more time playing the game if he wants to have exactly the same set of skills and items that someone who spent $500 has. Such is life.
--matt
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