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The way I've come to find builders is this;
I steal them. I find a MUD I know I like the areas. I chat with the head-builder. I find out if he, or anyone else on the MUD is looking for another building project, then I describe the project. The particular features of my currently alpha-phase MUD that I'm working on seem to be enticing enough to get an area written that way here and there.
However, the best way I've found is to seek out within your own playerbase(our closed Alpha test-base, in this case) the people with previous building experience. Then we offer a small in-game recompensation, and since they are already playing the game and like it, that compensation is enough to get them writing.
It's worked well, and I suggest those two methods.
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