I think web-based building is a great idea. You can build, and more importantly I think, modify things from anywhere. You don't need a special client or even access to the mud. But it also neatly solves the problem of cross-platform "offline" building, because web-based interfaces are quite portable =). Web-building is great for long descriptions because text-based builders don't usually support the notion of softwrapping text, and you often have to blow away and redo a line to modify a tiny piece of text within it. And if you use a database that's readable by both your mud and the webserver (e.g., mysql), you don't even have to write functions to translate from one format to another.
Regarding Blobule's system, I especially liked the mob analysis that showed how long a mob would last against players with various buffs and levels.
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