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Old 08-19-2007, 03:45 AM   #37
the_logos
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Join Date: Sep 2002
Location: Mill Valley, California
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Re: Reaching out beyond text MUDs

That doesn't make any sense. The people who are going to tolerate the 100 meg download are also going to tolerate the 1 meg download. At least some of the people who will be turned off by the 100 meg download will not be turned off by the 1 meg download.

Most of them will but that's not too relevant.

The point isn't how many quit, because the ones who aren't interested in text don't matter, and they cost you very little/essentially nothing since they quit right away. The point is the ones that do stick. Having a huge bloated client is, in absolutely no way whatsoever, an advantage. It may be necessary for a particular product, or at least the outcome of budget + circumstances, but it is in no way an advantage. I don't mean to sound like I'm just dismissing your point of view here...but I am. There's really no debate about this. A smaller barrier to entry will result in more players, all other things equal, than a larger barrier to entry. I mean, you can posit all the "what ifs" you want but I don't think you can point me to empirical evidence where increasing the barrier to entry in MUDs/MMOs has resulted in more players than lowering the barrier to entry.

If you don't believe me, try running a simple experiment. Track your conversion rate with your current client. Then, increase the size of the client by 10x by just including a bunch of garbage data. Are you seriously telling me that you think the larger client is going to end up getting you more players?

If you want some great examples of how important a low barrier to entry is when you don't have $20 million to spend on marketing, go look at Runescape, Gaia Online, Habbo, Neopets, Club Penguin, and so on. Now try and find me a single online game community with comparable development budgets (no comparing WoW, with its 9 figure budget, to Runescape, which started as one guy in his parents bedroom...and has more players than WoW today) that even approaches their size that requires you to download a huge client before you start playing. (No need to look. There are none.)

If you don't want to restrict yourself to online games, that's fine. Look at the 50 most popular websites in the world. Tell me how many of them require you to download and install a client to use them vs. using a client technology that almost all users already have installed (browsers, flash, etc). (Again, no need to look. There are none.)

--matt
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