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That is exactly how we feel about it as well. We have TONS of players on Threshold that came here after leaving DR and all the different Simultronics games. I wouldn't be surprised if the reverse were true as well.
But the thing is, a happy customer is more involved in the game, plays more, recruits more friends, etc. Also, the happier player is a more engaging and interesting persona in the world. When people are having fun, that is contagious. So more happy players = more new people who come and say "wow, this is a great place, everyone is having fun!"
I'd rather lose players who are only marginally satisfied with Threshold, if in return I could GAIN players who really enjoy it. Players who love your product are always better- not just from a business sense, but the business side is easier to quantify.
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