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In pay-for-play games, builders generally don't get paid. Instead, they get a free account in exchange for their work as a GameMaster, which they can use to create a normal character and play just like the paying customers do.
Since you won't be charging anything for your game, or accepting donations to earn any kind of profit, there should be no obligation, whether real or assumed, on your part to compensate anyone for building.
Further, a builder will be good or bad regardelss of what he's paid. If you offer cash, you may end up with dozens of people with little or no skill in writing flocking to your game just to get a piece of the pie. Do you really want to spend all day wading through the muck in search of a single gold nugget?
You're better off asking for quality builders and expecting them to want to work for the sheer joy of it. Also, I have to wonder what the theme of your mud is, if you are having so much trouble finding builders for it. You mentioned it was fairly narrow, but didn't specify. Would you mind divulging it here?
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