I have to agree that the spam of reviews for the above mentioned game is not only annoying but defeating the purpose they were shooting for.
My realm has had a few reviews, we are now undergoing some major renovations but Not one of those reviews we had I would personally find objectionable. They were over all complimentary and pointed out something we need to work on but not one was requested by any members of our staff for a player or such to gain favors.
When I saw the recent review list I could see that these people were asked to help promote the mud by doing "reviews". I found nothing in any of them to make me want to see what all the ruckus is about.
Just my 2 cents worth
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