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I think requiring a login of some form would cut down on a lot of the negative behaviors associated with reviews. We've always allowed and encouraged player feedback through the reviews section, but every once in a while we do get either spam or off-topic stuff. A little accountability would go a long way.
Synozeer: It might also be useful for you to grant a person or two the ability to delete (or just hide) reviews, to help you keep the signal-to-noise level higher. (Presumably, they'd be discouraged or forbidden from touching reviews of their own MUDs, to downplay conflicts of interest.)
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