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Here's a good quote on the subject from David Whatley, CEO of Simutronics, talking about the immense amount of money he makes from their text MUDs:
"On the other hand, if you are not going to compete with me, then I'll tell ya the truth: There is plenty of money here. And, as has been pointed out, the costs are SUBSTANTIALLY lower than GMUDS. Both fixed and variable costs are much lower. My profit margin is... um... envious. And my [Acura] NSX is sweet. (smile)"
--matt
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