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The advertising isn't misleading at all. Like I said, 'Free to play' actually implies that there is something that you might need to pay for - but not playing.
As for there not being a movement to implement said color coding - is there actually a strong reason to do it? What it would accomplish is merely turn away players that might have previously given the game a shot. There are apparently also negative connotations to pay-for-perks systems (baseless or not) and as such that would be something negative for IRE games.
If you're concerned about the players, I really don't think you should be. IRE makes it very clear what sort of system it works with so any player not wanting to play can just quit five minutes into the tutorial.
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