We've got a pretty active discussion board - to the point where we're moving it soon, heh, since it's cutting into game bandwidth.
We do try to keep OOC out of the game, since it's jarring to be playing and have someone yacking away OOCly about the episode of Buffy they just watched, but it's totally understandable that players (and staff) tend to form a community built around their common interest, and I think it's a good thing. I'm not so fond of people sharing information about plotlines, but we can't really police that sort of thing except inside the game.
We get some great contributions from players as a result of the community spirit, and it helps us get to know the players -- which is very important, since that's where our new staff members all come from.
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