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Just as an FYI, I googled over to the official Star Wars website, to see if I could find any actual policies. I found some.
Edited to add: Bold emphasis mine.
Seems pretty clear to me that anyone offering a Star Wars-themed game to the public (meaning, not for private use) without getting permission from Lucasfilms is violating the copyright of Lucasfilms' Star Wars.
Whether they choose to enforce the copyright is another matter entirely, but I kinda agree - if you are violating the rights to someone else's property, you really have little call to criticise someone else for doing the same thing.
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