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It's all well and good to weed out the twinks, but you won't have many players left if you don't also attract the heavy roleplayers.
To do this you need to have the features that enable good roleplaying: a flexible emote system, descriptions, player governed world, customization of well as much as possible. Also get rid of the things that discourage rp: channels, numbers, classes.
The theme is also very important. A harsh world seems to work for Armageddon, but it is a two-edged sword. When people have to fight for survival, that encourages power-playing. Getting your skills up is a necessity, and all too easy to put above roleplaying. A good theme will enchant the players, make them want to immerse themselves in the world. Also, it will provide niches for roleplayers. For example, when there are groups at war, and people are forced to take sides (or play one against the other). Or an oppressed township, fodder for the goody hero type to save.
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