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Just provide an experience players can't get on the big graphical MUDs like WoW and you'll be fine. Creating a text MUD primarily oriented around monster-bashing, for instance, is probably not such a good idea, given that that game mechanic is what all the big graphical MUDs are all about, and regardless of how well you do it, they have fancy 3d graphics, and you don't.
We just had, in August and then in October, our best and 2nd best months ever, respectively, for instance, and I chalk it up partly to the fact that our gameplay style is not replicated in the big graphical MUDs. Or rather, I should say that I chalk up the fact that we have grown and not shrunk over the last year to the fact that people can't get the same styles of gameplay our MUDs offer that they can in MUDs like WoW or Runescape or whatnot, and so the release of the juggernaught that is WoW hasn't affected us all that much.
--matt
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